The UK’s three leading cinema chains have refused to show an advert by the Church of England that features the Lord’s Prayer, citing fears that it could offend people.
The 60-second advert was due to be shown before star wars:the force awakens, released on 18 December and which has smashed records for advance ticket sales at UK cinemas
It was cleared by the Cinema Advertising Authority and the British Board of Film Classification, but the Odeon, Cineworld and Vue chains – which control 80% of screens around the country – have refused to show the advert because they believe it “carries the risk of upsetting, or offending, audiences”.
The church warned that the move could have a “chilling effect on free speech” and said it was at a loss to understand the logic behind the decision.
The advert is to promote a new Church of England website, JustPray.uk, encouraging people to pray.
JustPray.uk provides guidance on what prayer is and how to pray. It also provides a live feed of prayers across the globe via Twitter, Instagram and Vine.
Please watch the video and comment 'Should this ad be banned?' Our lord's prayer was presented in a unique way in the advert.- Topmost Tree Unique Comment